Knowing the Quality of Your Jewels

Not all gold jewelry is created the same. The amount of gold used affects its price, durability, and how long it will last.

Solid Gold

Made from a gold alloy throughout the entire piece. Its color will not wear away, and with proper care, it can last for generations. Solid gold is the most valuable option and is ideal for heirloom jewelry.

Best for: Lifelong jewelry, meaningful keepsakes, engagement rings, and heirloom pieces.

Gold Filled

Made with a substantial layer of genuine gold bonded to a durable base metal. It contains significantly more gold than plated jewelry, making it longer-lasting and suitable for everyday wear.

Gold filled offers the beautiful look of gold at a more affordable price—it’s quality jewelry made to last.

Best for: Affordable luxury, everyday wear, and beautiful jewelry made to last. The most asked for & gifted jewelry. 

Gold Plated

Made by applying a very thin layer of gold over a base metal. It is the most affordable option, but the finish can scratch, fade, or wear away over time.

Gold-plated pieces are best for occasional wear and should be kept away from water, perfume, lotions, and perspiration.

Best for: Occasional wear, fashion-forward styles. 

Why the Price Difference?

The more genuine gold a piece contains, the more valuable and durable it will be. Solid gold contains gold throughout, gold filled has a substantial bonded layer, and gold plated has only a thin surface coating.

That is why we love gold filled: it gives you the timeless beauty of gold, dependable durability, and comfortable everyday wear at a more accessible price.

Our favorite balance: Gold filled—affordable, beautiful, and made to last.